Lemont, IL

What does it mean that the most dynamic companies are purpose driven, and operate from their “why” rather than their “what”?

Simply stated- whether a company delivers a professional service or manufactures a product, ideally, the cause behind why a company exists in the first place shouldn’t change.  Here’s a hint, it’s more than just building a better mousetrap and generating a profit.  Take Apple for example.  Apple defines their purpose as “Think Differently”.  From that mindset, tangible proof of their cause was realized with the iPod, iPhone and Mac computer;  items which are globally recognized as innovative and pivotal products to our culture.

Resicom understands that we began and will continue to thrive as such a cause-centered company.  Resicom’s inspiration was generated from CEO John Fairclough whose “why” for creating Resicom resulted from his own personal desire to experience normalcy after a difficult childhood.  Beyond his own satisfaction, Fairclough wanted to create a company that invites others to experience this sense of normalcy too.

At Resicom, normalcy is defined as those endeavors, emotions and initiatives that speak to us on a human level- creativity, community, the need to teach and nurture, the drive for efficiencies and improvement, the desire to create structure. The fact that we currently offer brand protection through facility maintenance and repair is simply the by-product of our deeper cause. People with whom this desire to both offer and experience normalcy resonates, gravitate towards working as employees or partnering with Resicom as clients.

So, we fully understand that we approach building our business from a different perspective.  Most sales representatives first tell a prospective client about the “what”; this is what we make and this is what we do.  Our sales and solution team introduce the why of doing business with Resicom and how we help clarify objectives with options, before providing a generic tear sheet of our core competencies.   We offer normalcy back to the busy, sometimes chaotic lives of facility maintenance managers.  This is accomplished when facility maintenance managers are provided verified, real-time information on project status updates, through structured management, and by executing stellar-quality consistency on a nation level.

If these solutions are appealing, and the Resicom approach to business sounds intriguing, we are more than happy to provide tangible projects lists of what we are capable of accomplishing and talk about the rollouts, and renovations, and capital improvements, and painting, and tile work and general carpentry, and …

The Purpose Driven Corporatist “a new breed of employee emerging from within multi-national corporations.  These “hybrid people” are increasingly motivated by creating products that add value both to society and to the bottom line. They persistently champion a vision of change in the face of frequent cynicism and resistance.  They have emerged as a result of a series of shifts in the landscape (e.g. global market failures & increased societal expectations on business).  Many of these people have experienced a shift in their personal motivation as a result of a life changing experience. Others have had an “aha!” moment after visiting a poverty stricken country or war-torn region.  Still others have less dramatic mindset shifts and just want to make a difference after suddenly realizing there is more to life than just making the next dollar/euro/yen.” *

* The Purpose Driven Corporatist

Written by Ryan Jones, Global Brand Manager, Procter & Gamble

Published on September 3rd, 2009in Eco-entrepreneurs

The most successful companies are purpose driven, and operate from their why rather than their what.

What?!?

Simply stated- whether a company delivers a professional service or manufactures a actual product, ideally the cause behind why a company exists in the first place shouldn’t change.  For example, a company may say they exist just to make and sell toothpaste.  However, if that same company recognizes that their cause is really to offer pristine hygiene utilizing advanced research through innovative products, the company’s decision to shift into the market of say, manufacturing deodorant makes sense; it still resonates with their why.

Resicom understands that we are a purpose driven company.  Whether we offer brand protection through facility maintenance or we manufacture widgets, our why doesn’t change.  All of our decisions and actions must reflect our purpose- to invite both our clients and employees to experience normalcy.  We define normalcy as those endeavors, emotions and initiatives that speak to us on a human level- creativity, community, the need to teach and nurture, the drive for efficiencies, the desire to create structure.

When we present our company in this way, people tend to desire involvement with our organization as it resonates with them on a human level.  The question becomes, “If this is what Resicom offers, who wouldn’t want to work for us?”  However, there is a cost associated with experiencing normalcy.  Things like status and ego, not wanting to work in full transparency, resisting development, unclear or unauthentic communication, artificial harmony, and absence of trust are in direct opposition to our cause.  Much like the ends of a magnet, people who operate with this agenda are quickly polarized from the company.  Experience tells us that a seemingly ideal candidate on paper can be extremely different from how a candidate reacts to our unique environment.

Therefore, even more paramount than simply expertise and experience, employment candidates must be a cultural fit to be successful at Resicom and promote our growth as a company and individually.